Friday, 18 May 2012
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GERMANY

Thursday, 17 November 2011

German companies focus on employee health cover but market limited

By Herbert Fromme and Ilse Schlingensiepen, Cologne

Although German companies are increasingly looking to provide health care cover for employees in order to attract the best staff, few private health insurers have developed specific products aimed at the corporate market.



According to Matthias Becker, Partner at Consulting firm Boston Consulting Group, demand for these policies is growing. Although offers from insurers are light on the ground providers such as Arag, Axa, Gothaer and R+V do offer protection. Allianz has been offering these policies since July 1, 2011.

The Munich-based insurance giant already places more company pension schemes than anyone else, and does not want to leave the large field of private health provision to its competitors.

“HR officers’ awareness about company health insurance is growing,” said Michael Kurtenbach, Chief Executive Officer of Gothaer Kranken, the health segment of Gothaer.

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Gothaer has developed special policies for this segment. The difference between individual health insurance contracts is that the evidence of insurability is less restrictive and the premiums lower. “We believe that we have spread the risks adequately,” Mr Kurtenbach said.

Insurer Axa began offering special policies for corporate clients in 2010. “As an important corporate insurer we have to be able to have special offers in our portfolio,” said Michael Haas, who is responsible for the company’s health insurance segment.

Cologne-based Deutsche Krankenversicherung (DKV) is rearranging the private health cover it offers to expatriates. The decision has made the private health insurer rather unpopular with corporate clients in recent weeks. Until now, Germany’s largest health insurer provided health cover for around 14,000 employees from 150 companies outside of Germany.

But it has cancelled many of these policies, a spokesperson for the company confirmed. DKV belongs to Ergo and therefore also to the world's largest reinsurer Munich Re.

The customers affected by the cancellation are obviously upset by this decision. A manager, who preferred to remain anonymous, commented: "This has left many people puzzled and dissatisfied."

Munich Re will continue to offer these contracts in future, but via DKV Globality Luxembourg, which belongs to Munich-based Munich Health that is expanding at the expense of the Cologne-based company.

The move is part of the attempts by Nikolaus von Bomhard, Munich Re's Chief Executive, to make healthcare a third segment for the group, in addition to reinsurance and primary insurance. Munich Re runs hospitals in Spain, private health schemes in the Arab world and has acquired a number of healthcare-related businesses in the US.

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