Maintaining a storefront that attracts customers is essential for any business, especially those who solely rely on walk-in traffic. However, it can be challenging to develop new and innovative ideas to make yours stand out from the rest.
While there are many ways to make onlookers curious, perhaps one of the best is to incorporate top design ideas that will enhance your storefront. The following strategies will help you attract more customers to your store and increase sales, crucial for businesses.
Create Artistic Displays
A powerful way to draw in customers is to use art that will beautify your storefront and make people want to learn more about what you have to offer. If you are good with arts and crafts, create hanging items like mobiles or wall hangings for an artistic focal point. If you lack the talent like most of us, you can use an LCD monitor to display rotating images of your products during store hours.
Either way, you’ll need to invest in good lighting and display your merchandise correctly. Keep your items stored in an accessible place, so they won’t be a hassle to pick up for customers who want to buy them. Organize and label them, too, so that buyers will know where everything is and what you have to offer at all times.
Incorporate Natural Elements
Adding plants or flowers to your storefront makes it more appealing and gives the passersby something nice to look at. However, they are placed in areas where people cannot easily pluck them away. If you have a flower shop inside your store, put some of your most beautiful blooms in vases outside near the entrance for passersby to see.
Remember not to put anything that attracts insects because they will only become a nuisance for you and your customers. For a complete nature’s touch, place natural stone and water features that will give your store an inviting and relaxing ambiance.
Ensure That You’re Visible to Drivers
Drivers are potential customers too, so if they can’t see your storefront from the road, then you’re missing out on valuable business opportunities. Make sure that your windows are clean and clear enough for anyone in a vehicle to be able to get a glimpse at what you’re selling.
Lights and signs are also essential in making your business stand out, particularly for people who aren’t familiar with your location. Your character needs to be large enough for drivers to see from a distance, and the lights should be bright enough, so they can quickly notice your storefront at night.
Enhance the Aesthetics of Your Store
Just like in painting or decorating, sometimes it’s about creating an eye-pleasing experience that will draw people into your store. Even if your business is small and you can’t afford to remodel everything, you can still make small but effective changes like painting your walls and adding a fresh coat of varnish on the floors.
Showcase your best products in display cases or cabinets so that onlookers can see them from a distance while also getting a closer look when they approach the items for sale. Also include creative decorations near the windows and doors to show your personality.
Use Lighting Effectively
If you want to make your storefront more enticing, use lighting designed for this purpose, so it enhances the appearance of your place rather than create a glaring distraction.
When choosing a style and type of lighting, remember that each one has its aesthetic effects and applications. For instance, halogen track lights are great for highlighting your products and creating the illusion that they’re floating in mid-air, but if you want something with a softer glow, then opt for LED pendant lights.
You can even add illumination near your windows to make passersby notice you more easily at night. Just make sure that none of these effects blind or distract your customers because it’s crucial to maintain their safety and protection.
Provide an Accessible Location for Customers to Park
Customers who can’t find a parking spot nearby are more likely to keep on driving than park illegally somewhere else, so the location of your storefront is just as important as its design.
Make sure that there’s ample room for vehicles with oversized cargoes to park because customers who can quickly load and unload their items will be more likely to buy from you. And if possible, include an outdoor parking area for buyers who might want to stay there while they check out your products.
Now that everything is ready, all left to do is wait and watch the customers flock to your doorstep.